Pet-Tree-Kor explores the balance between urban life and the natural world. Founded by Xinyu, Wanqing, and Dong, the brand draws inspiration from the changing perception of nature in an increasingly digital and virtualised reality. Its name means the smell of soil after rain, which reflects a dedication to the sensory and emotional connection between humans and the environment. Pet-Tree-Kor’s design merges the precise, rational structure of city architecture with the organic silhouettes of plants, creating garments that embody vitality, harmony, and a reconsidered relationship with the natural world.
