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District Vision

DV researches and develops tools for mindful athletes, creating products that are equally function-first and performance enhancing. They believe in a holistic approach to athleticism and the idea that mental wellbeing is the foundation of every form of physical exercise.

Their first experiment was initiated in 2013 when we started testing sports eyewear technology with a group of downtown runners. Combining real-life feedback with Japanese engineering, the Keiichi running sunglass system was born – a proprietary solution for athletes, handmade in Japan.


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7in Training Shorts Black7in Training Shorts Black
Ripstop Layered Trail Shorts BlackRipstop Layered Trail Shorts Black
Hooded Merino Grid Fleece CarbonHooded Merino Grid Fleece Carbon
Half-Zip Merino Grid Fleece BlackHalf-Zip Merino Grid Fleece Black
Ultralight Aloe Long Sleeve Tee SageUltralight Aloe Long Sleeve Tee Sage
Hooded Running Midlayer Deep NavyHooded Running Midlayer Deep Navy
Heavyweight Half-Zip Pile Fleece NaturalHeavyweight Half-Zip Pile Fleece Natural
Outdoor Track Pants DuskOutdoor Track Pants Dusk
5" Training Shorts Black5" Training Shorts Black