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District Vision

DV researches and develops tools for mindful athletes, creating products that are equally function-first and performance enhancing. They believe in a holistic approach to athleticism and the idea that mental wellbeing is the foundation of every form of physical exercise.

Their first experiment was initiated in 2013 when we started testing sports eyewear technology with a group of downtown runners. Combining real-life feedback with Japanese engineering, the Keiichi running sunglass system was born – a proprietary solution for athletes, handmade in Japan.


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Takeyoshi Altitude Master Tortoise/D+ Blue MirrorTakeyoshi Altitude Master Tortoise/D+ Blue Mirror
Keiichi Sunglasses Black RoseKeiichi Sunglasses Black Rose
Junya Racer Electric GreenJunya Racer Electric Green
Nagata Sunglasses BlackNagata Sunglasses Black
Nagata Sunglasses YellowNagata Sunglasses Yellow
Takeyoshi Calm Tech Sunglasses BlackTakeyoshi Calm Tech Sunglasses Black
Keiichi Sunglasses GreyKeiichi Sunglasses Grey
Keiichi Sunglasses Standard BlackKeiichi Sunglasses Standard Black