Post Archive Faction

Post Archive Faction was co-founded by Creative Director Dong Joon Lim and Head Designer Soo Kyo Jeong, utilising their backgrounds in Industrial design and architecture to produce clothing that is artisanal, functional, and wearable. Each piece is divided into three main categories: Right(traditional), Center(intermediary), and Left(experimental). The label has seen massive success since its inception in 2018, being a semi-finalist for the prestigious LVMH prize in 2021 and opening its first flagship location in Seoul, South Korea. With the use of abstract forms and utilitarian detailing, PAF continues to push the boundaries of activewear, where yesterday’s conservative becomes the new avant-garde.