Pet-Tree-Kor

Pet-Tree-Kor, meaning the smell of soil after rain, was founded in 2021 by Shanghai designers Xinyu, Wanqing and Dong. By re-examing the symbiotic relationship between nature and urban humans, the brand leverages the evolving public perception of nature. Through its design language, it aims to shift the view of humans as intruders on nature, merging the precise and logical framework of urban architecture with the imaginative outlines of natural plants that results in a style that embodies constant vitality.