District Vision

DV researches and develops tools for mindful athletes, creating products that are equally function-first and performance-enhancing. They believe in a holistic approach to athleticism and the idea that mental well-being is the foundation of every form of physical exercise.

Their first experiment was initiated in 2013 when we started testing sports eyewear technology with a group of downtown runners. Combining real-life feedback with Japanese engineering, the Keiichi running sunglass system was born – a proprietary solution for athletes, handmade in Japan.